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Director of Marketing and Branding

Company: Vangst
Location: North Las Vegas
Posted on: June 11, 2019

Job Description:

Our ideal candidate will have a successful track record of building consumer brands through the successful implementation of in-store marketing tactics and campaigns within the cannabis industry. This person not only has a strategic mindset to devise impactful in-store programs, but also has the operational prowess to execute these ideas in close coordination with our Client's internal sales force and the company's retail and brand partners.Role ResponsibilitiesDevelop our Client's overall channel marketing strategy to amplify the overall brand positioning across the Dispensary channelPlan and execute scalable visual merchandising and promotional programs for Dispensary partners, including POS fixtures, marketing collateral and salesperson incentive programsOversee wholesale marketing efforts with current and future partnerships to ensure consistent messagingBuild retail marketing kits to support internal sales team including guides for store set-upWork across marketing, sales and product teams to define key priorities, customer targets and go-to-market strategies to achieve annual goalsServe as point person managing communication and project flow with internal teams and outside vendors, agencies and brand partners where applicableDevelop and own the channel marketing budgetDeliver well written project briefs, actionable calendars, and timely results reporting (including ROI analyses) for all projects and communicate all to internal stakeholdersBuild and maintain relationships with vendors to secure promotional opportunitiesDevelop and implement retail and sales promotions in collaboration with vendorsCreate and maintain promotional calendarDefine objectives, strategy, rationale and KPIs for all promotionsCommunicate promotions to all staff and ensure that details of the offers are executed properlyKeep up with trends and products as well as exercises a working knowledge of competitionIdentifies, builds, and executes brand building marketing initiatives to gain market share and improve salesManage relationships with print publications, ad schedules and budgetsPeriodically provide content for blogs, SEO and newslettersOther duties as assigned by the Management TeamQualifications10 years experience in retail marketing (channel marketing, shopper marketing and/or visual merchandising) to include experience within the cannabis industryExperience rolling out in-store displays and marketing tools and an appreciation for the importance they play in an emerging consumer categoryProven track record of developing and executing scalable retail marketing programsMust have the ability to use analytical rigor and data to support recommendations (ROI and payback analysis, volume and spending projections) and build/track channel marketing budget

Keywords: Vangst, North Las Vegas , Director of Marketing and Branding, Advertising , North Las Vegas, Nevada

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