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Lead Brand Representative

Company: Las Vegas Premier Marketing
Location: North Las Vegas
Posted on: August 1, 2022

Job Description:

Job Purpose:
Optimizes marketing actions among corporate divisions by integrating brand name usage and advertising.

Accomplishes brand integration by participating in key divisional brand development projects.

Strategically positions interdivisional brand name usage by directing an interrelated multidivisional marketing campaign; identifying and sharing best practices among divisions.

Creates corporate brand "ownership" by ensuring multidivisional representation in the campaign; focusing division personnel on corporate program.

Ensures value-added advertising efforts by securing, managing, and evaluating agency resources; gaining division management support for selection.

Achieves campaign objectives by gathering pertinent information; identifying and evaluating options; choosing a course of action; directing the steering process.

Obtains emerging retail channels by establishing marketing and selling strategies; maintaining long-term, helping relationships with retailers; creating financial schemes attractive to growing businesses.

Develops major retail business by developing marketing, selling, and business development strategies; identifying optimal internal brand name candidates for leveraging across product categories; identifying external brand names as acquisition opportunities; recommending long-term organizational structure for expanding business.

Leverages direct channels by developing marketing and selling strategies.

Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.

Contributes to team effort by accomplishing related results as needed.

Mass Marketing, Positioning, Client Relationships, Branding, Vision, Supervision, Developing Marketing Plans, Developing Standards, Direct Marketing, Channel Management, Financial Planning and Strategy

Keywords: Las Vegas Premier Marketing, North Las Vegas , Lead Brand Representative, Other , North Las Vegas, Nevada

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