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Lead Brand Representative

Company: Las Vegas Premier Marketing
Location: North Las Vegas
Posted on: August 1, 2022

Job Description:

Job Purpose:
Optimizes marketing actions among corporate divisions by integrating brand name usage and advertising.

Duties:
Accomplishes brand integration by participating in key divisional brand development projects.

Strategically positions interdivisional brand name usage by directing an interrelated multidivisional marketing campaign; identifying and sharing best practices among divisions.

Creates corporate brand "ownership" by ensuring multidivisional representation in the campaign; focusing division personnel on corporate program.

Ensures value-added advertising efforts by securing, managing, and evaluating agency resources; gaining division management support for selection.

Achieves campaign objectives by gathering pertinent information; identifying and evaluating options; choosing a course of action; directing the steering process.

Obtains emerging retail channels by establishing marketing and selling strategies; maintaining long-term, helping relationships with retailers; creating financial schemes attractive to growing businesses.

Develops major retail business by developing marketing, selling, and business development strategies; identifying optimal internal brand name candidates for leveraging across product categories; identifying external brand names as acquisition opportunities; recommending long-term organizational structure for expanding business.

Leverages direct channels by developing marketing and selling strategies.

Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.

Contributes to team effort by accomplishing related results as needed.

Skills/Qualifications:
Mass Marketing, Positioning, Client Relationships, Branding, Vision, Supervision, Developing Marketing Plans, Developing Standards, Direct Marketing, Channel Management, Financial Planning and Strategy

Keywords: Las Vegas Premier Marketing, North Las Vegas , Lead Brand Representative, Other , North Las Vegas, Nevada

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