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Inbound Marketing Specialist

Company: AIS-NOW
Location: North Las Vegas
Posted on: September 5, 2019

Job Description:

Inbound Marketing SpecialistAIS is a Premiere Business Technology Company headquartered out of North Las Vegas, NV with additional branches in Southern California. The career opportunity is based out of our beautiful and modern North Las Vegas Headquarters. Occasional travel may be required for conferences and training purposes. We are looking for someone who has the experience with the HubSpot marketing automation platform to lead our inbound marketing efforts AIS's Core Values: "We Adapt and never lose our Integrity to Surpass expectations-We are AIS-NOW" are aligned with the AIS Mission Statement: Our mission as a Company is to “Exceed our customers’ expectations by providing unparalleled business solutions with leading edge technology products, coupled with unmatched service, supplies and support. Our foundation of work ethic, integrity and teamwork enable us to work within a culture that cares about our customers, our community and each other.” We are looking for an amazing, data-driven Inbound Marketer to own most of the marketing funnel for our organization. You will be in charge of attracting site traffic, converting that traffic into leads for the business, contacting, qualifying, handing them off to our sales team, and then following up with to provide reporting on our overall performance. We will provide you a fun, creative, and challenging work environment, while mentoring you in the latest developments in online marketing strategy to win business. Your Responsibilities:Immerse yourself and live in everything HubSpot. It’s the tool we use and live by for Inbound Marketing.Keep up to date with all HubSpot’s trainings and certificationsMonitor interactions and engagement by potential customersGrow new leads, including marketing qualified leads, by converting site traffic, through CTAs (calls-to-action), landing pages, and lead generation content (including offers).Optimize our marketing automation and lead nurturing processes through email, content and social channelsEnsure customer journeys and paths are created and managed through marketing automation, including sending email campaigns to all customers and prospects and ensuring all contact lists are kept up to date and managed.Establish closed-loop analytics with sales to understand how our Inbound Marketing activity turns into customers, and continually refine our process to convert customers.Ensure relevant content is added to social media sites as required to generate traffic and to maximize conversions. Manage and maintain social media sites.Manage internal communication channels, keeping staff abreast of the latest news.Participate as an active member of our Inbound Marketing team by generating new ideas for content (words and video), strategy and feedback from our systems, platforms and staff.Provide detailed reporting from the HubSpot dashboard including Google Analytics and other internal platforms.Ensure AIS core values and brand statements are reflected properly in all marketing activity.Work across the business to ensure website and collateral is up to date and relevant.Work with the Director of Marketing to ensure that our online presence is relevant to the market and meets our objectives.Act as a champion for digital media and help the business as a whole to maximize it as a means of communication. Our Requirements:BA/BS degree or equivalent work experience.You should be both digital and analytical.Understand the importance of content and social media reach.Some past experience in online marketing and sales preferred.Excellent communicator and creative thinker, with an ability to use data to make informed decisions.MUST be proficient and experienced with HubSpot’s marketing automation and blogging software features in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.Proficient PowerPoint Skills.Bonus skills:HTML/CSSAdobe Creative Suite AIS Provides:Generous salary, commissions and bonusesMedicalDental and Vision401kLife InsurancePaid sick time, Volunteer Time Off, Paid holidays and vacation time

Keywords: AIS-NOW, North Las Vegas , Inbound Marketing Specialist, Other , North Las Vegas, Nevada

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